About RDD Labs
RDD Labs —
Indie Mobile Game Studio in Ashdod
Founded in 2025, RDD Labs (also written RDDLabs) is an indie mobile game studio based in Ashdod, Israel. We combine design obsession with engineering depth to build mobile games that punch above their weight.
We research what players love, design experiences they can't put down, and develop robust systems that scale from day one.
2025
Year Founded
Based in Israel
2
Team Members
200
Levels Built
1
Game Launched
7
Days a Week, Building
What We Do
Building games that
stick with you
We specialize in mobile games that are easy to pick up but hard to put down. Clean design meets addictive mechanics — every pixel and millisecond is intentional.
One-Finger Core
Simple, intuitive gameplay loops that anyone can learn in seconds. One-tap mechanics, zero friction.
Robust LiveOps & Analytics
Scalable backend infrastructure to track player retention, optimize levels in real-time, and lay the groundwork for future titles.
Polished UI/UX
Every screen is designed with care — satisfying animations, clear feedback, and seamless flow between states.
Offline-First Core
Every level runs with no connection. 60fps on mid-range Android. Cloud save syncs when online — never a requirement to play.
Rapid Prototyping
From concept to playable in days, not months. We validate fast and iterate relentlessly based on data.
Full Stack
Unity frontend, Firebase backend (Auth, Firestore, Analytics), GitHub Actions CI/CD. Fully offline core with cloud save on top.
Game Features
What makes Color Drain
so addictive
One-Touch Gameplay
Tap and drag to vacuum color stains across 3D low-poly city dioramas. Intuitive controls that feel natural from the very first second.
Race Against Time
Levels 1–4 are an untimed tutorial to learn the mechanic. From there, race the clock — drain the full surface before time runs out.
3-Star Rating
Stars are earned based on time remaining when you finish. Drain faster, earn more stars, perfect your runs.
Second Chance
Timer up? Watch a short rewarded ad for +15 seconds. One last shot to drain that final stubborn corner.
200 Levels, 20 Chapters
200 levels across 20 chapters in two worlds, all built and playable: Rainbow City ends with Baron Blank’s three-phase Siphon at level 100, and the Golden Dunes end with Viscountess Drab at level 200. Each new chapter unlocks progressively as you earn stars in the one before it. The plan is a boss every 100 levels, on the road to level 1000.
City Restoration
Your cumulative drain progress feeds the city restoration meta-bar on the main menu. Watch the city come back to life.
Nozzle Skins
Cosmetic nozzle and hose skins bought with coins you earn in-game. Pure style, zero gameplay impact.
Free to Play
Every level is free. Color Drain contains ads (rewarded videos you choose to watch and an ad between some levels, which the No-Ads Pass removes) and optional in-app purchases through Google Play or the App Store.
Design Targets
We build against
three numbers.
These are the KPIs every design decision is measured against — targets we are building toward, not results. Color Drain launched on 7 October 2026, and the real numbers are still being collected.
Cost Per Install
< $0.50
Target CPI
Low-CPM inventory and fast creative rotation are how we plan to hold acquisition cost at the bottom of the category range.
Industry avg: $0.50 – $1.20
Day-1 Retention
40%
D1 Retention
First-session hook and level pacing tuned for same-day return — aiming at the top of the casual band.
Industry avg: 25 – 35%
Avg. Session Time
8 – 10 Min
Session Length
Star-chase progression sized for short sessions with high replay — long enough to matter, short enough to come back to.
Industry avg: 5 – 10 min
Targets, not measured results. We will publish the real curves once enough players have played.
Request Pitch DeckTech Stack
Built with
Unity 6 and C#
The right tool for every layer — from pixel-perfect rendering to a fully offline core.
Unity
Cross-platform game engine for iOS & Android with C# scripting. unity.com
C#
Core game logic, architecture patterns, and performance-critical code
Unity 6 + URP
Universal Render Pipeline, portrait-locked, targeting 60fps on mid-range Android.
Firebase
Authentication, Cloud Firestore cloud save, and Firebase Analytics — managed backend, zero server maintenance.
GitHub + Actions
Version control and CI/CD pipelines for builds and releases.
Google AdMob
Ad serving that helps fund free-to-play: rewarded videos the player chooses to watch and an ad between some levels.
Offline-First Core
Gameplay runs fully offline — no connection required to play a single level.
AI Tools
AI-assisted asset generation, level balancing, and behavior analytics
Roadmap
Color Drain development
From first Unity prototype to launch day on Google Play and the App Store — here's our journey.
Roadmap last updated: 14 October 2026
2025 — Complete
Pre-Production
Concept validated, Unity project initialized, art direction locked. Core vacuum drain mechanic prototyped and playtested. Low-poly city diorama pipeline established.
Q1 2026 — Complete
Core Development
Full gameplay loop built in Unity. Vacuum physics, 3D low-poly rendering pipeline, level-select system, and star-rating logic all implemented and stable.
Q2 2026 — Complete
UI/UX & Content Build
Refining the one-finger UI flow and core game loop. Designing satisfying levels with dynamic progression. Integrating monetization SDKs and core analytics to track player behavior.
Closed testing — Complete
Tester Release
Color Drain went through Google Play closed testing before launch: 12 testers opted in, and a new build reached them every week or two. Their bug reports and balance notes shaped the public release.
7 October 2026 — Launched
Public Launch
Color Drain went live on Google Play on 7 October 2026 and on the App Store on 14 October 2026. Marketing push, influencer partnerships, app-store optimization (ASO), and UA campaigns follow.
Our Principles
How we build
Ship Fast
Ideas are cheap, execution is everything. We prototype in days, validate with data, and iterate relentlessly.
Obsess Over Details
From the ripple effect on a button tap to server response latency — every detail matters. Polish is the product.
Player First
Every decision starts with the player experience. Monetization serves gameplay, not the other way around.
Data-Driven
Retention curves, session lengths, conversion funnels. Gut feelings start conversations; data ends them.
Stay Lean
Small team, big leverage. AI tools, automation, and smart architecture to punch 10x above our weight.
Think Global
Built in Israel, played everywhere. From day one, we design for global audiences with localization in mind.
FAQ
Questions about RDD Labs and Color Drain
RDD Labs is an independent mobile game studio founded in 2025 in Ashdod, Israel, by Daniel Simonov and Dary Akerman. Its first game is Color Drain, a free paint-cleaning puzzle game, out on Android since 7 October 2026 and on iPhone since 14 October 2026. Despite the name, RDD Labs is a game studio, not a laboratory.
Both. The studio's name is RDD Labs, often written as one word, RDDLabs, which is also our TikTok handle (@rddlabs) and part of our Google Play app ID (com.rddlabs.colordrain). The website is rdd-labs.com.
Yes. Color Drain has been free on Google Play since 7 October 2026 and on the App Store since 14 October 2026.
Yes! Color Drain is free to download and play, and every level is accessible without paying. The game contains ads (rewarded videos you choose to watch and an ad between some levels, which the No-Ads Pass removes) and optional in-app purchases.
Color Drain has been on Google Play (Android) since 7 October 2026 and on the App Store (iPhone) since 14 October 2026. We build with Unity for cross-platform compatibility and a smooth experience on both.
Color Drain is single-player — pure you vs. the clock. There is no real-time multiplayer, but the game features a ranking system, so you can climb the ranks as you improve. More social and competitive features may arrive in post-launch updates.
RDD Labs was co-founded in 2025 by Daniel Simonov and Dary Akerman. Daniel Simonov is co-founder and Design Lead, responsible for game design, UI/UX, project management, marketing, and monetization strategy. Dary Akerman is co-founder and Lead Developer, responsible for Unity and C# engineering, core architecture, and DevSecOps. The studio is based in Ashdod, Israel, and both founders work on Color Drain full time.
We're a lean two-person team right now, but always open to meeting talented people. If you're passionate about mobile games, drop us a line at support@rdd-labs.com.
We are open to conversations with partners, publishers, and investors who share our vision. Reach out through the contact form on the home page and let us talk.
No. RDD Labs (rdd-labs.com) is an independent mobile game studio founded in 2025 and based in Ashdod, Israel — we make video games like Color Drain. We are not affiliated with RDD Lab, Inc. (rddlab.com), a chemical research and manufacturing company in Taiwan; nor with Studio-RDD (studio-rdd.com), an unrelated Israeli product-design studio; nor with any other laboratory, cybersecurity platform, or research organization that shares a similar name.